Entrepreneurship Essentials: Go to Market Strategy

Learn how startup founders evaluate and develop an effective Go To Market Strategy
Apr 24, 2024, 12:00 pm1:00 pm


Event Description

Are you a scientist, researcher, or innovator with a brilliant idea that could revolutionize your field and make an impact in the world? Join us for an informative Entrepreneurship Essentials discussion on Go To Market Strategy:

Featured speakers:

Join us to learn about the considerations that entrepreneurs take into account when deciding which markets to approach first and how to strategically choose a "beachhead market" to establish your first paying customers. Building a defensible go-to-market strategy is an essential element of every startup's business plan. Even a company's earliest investors will pressure-test key assumptions around the commercialization plan and pathway.

Don't miss the chance to learn from our seasoned experts how to turn your startup idea into a thriving business venture! Register now to secure your spot.

Entrepreneurship Essentials is an educational series of virtual discussions offered to alums and current NSF I-Corps teams to complement the cohort program. It is also open to deep tech entrepreneurs and innovators in the region who are interested in creating technology-based startups. The webinars highlight important topics surrounding early stage ventures. Each webinar will feature an expert who presents a 30-minute talk followed by a 30-minute Q&A from the audience.

Next Steps: Individuals or teams looking to get started with I-Corps can register to attend a half-day Novus I-Corps Program on your local campus or apply for an upcoming 4-week Propelus I-Corps Program. For teams of 2+ looking to participate in the Propelus I-Corps Program, check the Events Page for upcoming programs and events.

Apply by April 21 for the Rutgers Propelus I-Corps Program which will run on Rutgers-New Brunswick campus starting May 23rd.