Propelus I-Corps hosted by UConn

Apply by August 16
Aug 16, 2024
In person: UConn Graduate Business Learning Center (GBLC, Hartford) and online


Event Description

This four-session Propelus program helps researchers explore the customer perspective to inform how a discovery or innovation can become the basis of a successful startup or venture.

Teams accepted to this program are expected to complete at least 15 customer discovery interviews and will receive a stipend of $1,500 from the NSF for customer discovery purposes.

Learn more about Accelerate UConn at is external)

Questions? Reach out to [email protected]

Accelerate UConn - Propelus (Previously Phase 1)

Date & Time:Topics:
Friday, September 6, 2024
9:30am – 3:30pm
In person: GBLC, Hartford

Program Kickoff:


  • Course Overview & NSF Funding Guidelines
  • Customer Types & Archetype Profiles
  • Market Mapping
  • Customer Discovery: Developing Testable Hypotheses
  • Understanding Your Customers: Must-Have Value Propositions & the Importance of Early Adopters
  • Developing A Customer Discovery Plan
Thursday, September 12, 2024
3:00 – 6:00pm
Virtual via Zoom

Webinar #1:


  • Value Propositions: Features to Values
  • Market Size & Feasibility
  • Interview Tips & Mock Interviews
  • Customer Discovery: Making Sense of What You Learn
Thursday, September 19, 2024
3:00 – 6:00pm
Virtual via Zoom

Webinar #2:


  • Interview Insights
  • Pivoting and Tech Development
  • Business Model Canvas
Thursday, September 26, 2024
3:00 – 6:00pm
Virtual via Zoom

Finale Webinar:


  • Best First Markets
  • Customer Types and Roles
  • Interview Insights
  • Next Step Plan